Allbirds believes physical fitness shouldn’t be hurting our planet’s health, and the only way to win is to play on nature’s team. Which is why the brand has launched its Allbirds Natural Run Apparel, made entirely from natural materials.
Making up 55 percent of all clothing, polyester’s cheap production cost has made it a go-to for nearly everything we exercise in – from the everyday athlete, to those competing for gold medals. The result: in pursuit of our personal bests, activewear’s dependency on oil-based plastic fabrics has left the earth in much worse shape.
With the brand’s belief in nature-powered performance, Allbirds’ new Natural Run Apparel allows you to work hard while treading light.
After two years and more than 70 iterations, the first performance apparel collection was put to the test over thousands of hours and met industry benchmarks for breathability, sweat-wicking, quick-drying, and comfort stretch.
The collection’s Natural Legging even proved to be up to two times more breathable than leading synthetic pairs on the market, demonstrating that natural materials can go toe-to-toe with plastic – and win. The ultimate test however, came down to how Allbirds measured up against the most important metric: carbon. This is the industry’s first performance apparel line to be labeled entirely with its Carbon Footprint, ranging from 4.7 kg to 14.5 kg CO2e before being 100 percent offset to zero.
The Natural Legging and Bike Short bring nature deeper into your workout than ever before. Powered by a breathable blend of silky smooth Eucalyptus Tree fibre and superfine Merino Wool, the lightweight jersey material is naturally moisture-wicking, odor-reducing, and thermoregulating. Sitting high on the waist, their mid-weight and mid-support are perfect for everything from a brisk walk around the block to a 5k through the city.
No need to layer – this tank does it all. Form-fitting, but still breathable thanks to our proprietary blend of Eucalyptus Tree fibre and Merino Wool. Not too cropped and not too long, perfectly skimming your waistline. Just enough support from a built-in shelf bra, without feeling constrictive.
These tops carry a cool-factor you just have to feel to believe, thanks to Merino Wool’s natural thermoregulating properties. The slick, mesh structure is durable, breathable, and dries quickly as you move through mile after mile.
Merino Wool is once again the star of the show here – an unconventional material choice for shorts, yet exactly the right move. Its comfortable stretch and temperature regulation allow the loose, lightweight Natural Run Short to easily move with you through your warm-up, cool-down, and everything in between.
Like all of its products, Allbirds packed Natural Run Apparel full of premium natural fibres, designed with carbon consciousness in mind. Unlike most sportswear brands that put their innovation muscle into oil-based plastic or default to off-the-rack synthetic material blends, Allbirds invest its R&D resources into developing low-emission natural alternatives while prioritising recycled resources to fill in the gaps.
Natural Run Apparel showcases the performance potential of innovating from nature’s laboratory – activewear designed to move with you, without going against nature.