Global retailer H&M is celebrating the special bond between father figures and their loved ones. For the first time H&M Australia and New Zealand reached out to both influencers and colleagues to take part in the Father’s Day social campaign, celebrating the meaning of the connection in all its iterations.
The campaign shares stories from influencers Deni Todorovic, Candice Tanna, Love From Your Dads and Lisa De Sanctis, all of whom provide deep and thoughtful reflections of their relationship with the father figure in their lives.
Leading the campaign, activist and stylist Denin Todorovic shared their appreciation for father Rocky’s unconditional love.
“When H&M asked Dad and I to be part of their Father’s Day campaign this year, I was honoured to be able to share my friendship with this human with the world,” Deni said.
“From as early as I can remember, my Dad has always openly and honestly taught me so much about life. Never failing to remind me that I could talk to him about anything, no matter the subject.”
H&M is also sharing the stories of two Australian colleagues who offer poignant insights into their family experiences.
The value-driven brand aims to lead the way to a more inclusive world, making a positive difference for people and communities though inclusion and diversity initiatives.
To read more stories about ‘Fatherhood In All Forms’, click here.