Kiwi nut butter company Fix & Fogg, has just announced its partnership with Whole Foods Market, the world’s number one natural grocer.
After making its US debut in early 2018, the award-winning brand will now be sold in all 500 Whole Food Stores across the USA, a massive milestone for a New Zealand brand.
“We’re thrilled to have partnered with Whole Foods, it’s a first for a New Zealand nut butter company,” says Roman Jewell, who co-founded the company in 2013 with his wife Andrea.
“Whole Foods Market has a passion for high-quality, all-natural foods and an excellent track record of sustainability and helping communities, so it’s a perfect fit for Fix & Fogg and our values.”
Fix & Fogg began selling its delicious nut butter in the United States through Amazon and quickly grew a die-hard following. The brand was even titled ‘the best nut butter on the planet’ in New York Magazine.
Whole Foods Market will be heroing the brand’s most popular US flavours including the Everything Butter, Almond Butter with Cashew and Maple, Crunchy Almond Butter and a Whole Foods exclusive: Oaty Nut Butter (known as Granola Butter in the NZ&AUS market). All Fix & Fogg products are natural, vegan, Non -GMO and free of palm oil and artificial flavours.
In 2020, the brand became the very first New Zealand owned food manufacturer to receive B Corp Certification, based on the company’s social, ethical and environmental performance. The certification was awarded across five categories: governance, workers, environmental impacts, community engagement and customers.
Looking forward, Jewell believes in being a “force for good” and promises to regularly give back to the community. Fix & Fogg will continue to develop new nut butters, all with the same healthy promise, all-natural and made using the finest ingredients and no additives, just pure nutty goodness.