New Zealand-based premium mixer brand East Imperial has announced it is listing on the London Stock Exchange, a move sure to bolster the brand’s presence on the global stage.
Founder and Chief Executive Tony Burt says the company has successfully listed with a market value at relisting of £30 million (NZ$59.1m) by way of a reverse takeover of shell company Bermele PLC. East Imperial has also raised £3 million (NZ$5.91m) of new funds by placing 30 million shares at 10p a share to finance future growth plans.
The listing is a significant milestone for the company, who have their sights set on becoming global leaders in the premium mixer category – an ambition they’re already well on the way to achieving.
In 2019, they were recognised as the third Top Trending Brand and 3rd Top Selling Tonic Water Brand globally, as voted by the World’s Top 50 Bars and over 100 bar figures.
Burt says the team are all tremendously proud and excited to be waving the New Zealand flag on the global stage.
“The team has done an incredible job, and the support we’ve had from all New Zealanders over the past five years or so has really laid the foundation for the next chapter in our story.”
Utilising the funds raised, the company plans to expand and capitalise on the growing global trend of premiumisation in the on-trade, off-trade and fulfilling the increasing demand for global direct to consumer.
Other key growth drivers include building sales teams in the US and China, creating a pipeline of new product innovations, and continued partnerships with world-leading spirit brands.