Kiwi coffee roastery Allpress has taken its iconic and signature Allpress Espresso Blend, served in the best independent cafes around the world, and created its first capsule espresso, promising coffee lovers a flavourful and premium brew in the comfort of their own home.
Years in the making, the specialty coffee capsule is a new innovation that will add to the local brands’ existing premium and specialty coffee offering from 12 July 2021.
Keeping the customer in mind, Allpress’ new capsule has been designed to deliver a more accessible solution for those seeking to enjoy coffee at home without sacrificing the iconic and premium Allpress flavour.
Research commissioned by Allpress found Kiwis are more likely to purchase Allpress coffee to enjoy at home than any other specialty brand. However, one in five at home coffee drinkers now use a capsule machine which Allpress wasn’t able to cater for – until now. This data, coupled with feedback from loyal Allpress customers, was at the heart of the brand’s decision to innovate by creating a capsule that retained the integrity and flavour of its cafe coffee.
Allpress Head Roaster Zach says the brand wanted to both challenge the status quo and create a product that would meet the expectation of Allpress coffee consumers.
To do this, Allpress reformulated its Allpress Espresso Blend to highlight the rich caramel sweetness and increase depth and ground it ‘super-finely’ for a slower extraction. The grounds were then roasted at a high temperature to maximise the solubility of the coffee, recreating the iconic flavour of Allpress’ cafe coffee.
“We had to think about the roast profile, the mix of origins in the capsule and finally, finding the correct grind size that allowed the right amount of water contact and gave us the most balance to our cup,” explains Zach.
“After rounds of trying, testing and perfecting, we reached a point where we were able to achieve the iconic Allpress Espresso Blend flavour, adjusted uniquely as a capsule.”
Allpress has always prioritised flavour since its humble beginnings in 1989, roasting coffee in a garage to supply cafes around Auckland. Growth and innovation have remained at the forefront of the business and adapting to suit its community’s needs.
After more than three decades in the coffee industry, Allpress founder and ambassador Michael Allpress has moved with the times but the capsule coffee is one of the brand’s biggest ventures yet.
“It was important to us to respond to our community and their needs without losing what is at the heart of our business, and what Allpress is loved and known for – our flavour promise,” says Allpress.
“Creating a coffee capsule was not a decision we took lightly, it was something we knew we had to get right. A lot of love, time and care has gone into the creation of the Allpress Espresso Specialty Coffee Capsule and we believe we have created the best espresso capsule on the market.”
Allpress Espresso Specialty Coffee Capsules are compatible with most capsule coffee machines and are available at allpressespresso.com, Allpress Roastery Cafes, Farro Fresh and other specialty grocery stores nationwide from 12 July 2021.