With Dry July just around the corner, RTD brand Pals is adding a limited-edition, zero-alcohol flavour to its product line-up. The flavour will be a variation of Pals’ incredibly popular, Central Otago, Peach, Passionfruit and Soda, maintaining the clean, iconic Pals taste using natural and local ingredients.
In another first for the Kiwi brand, the limited-edition, alcohol-free Pals will be stocked in liquor stores, Farro Fresh and at Countdown supermarkets nationwide, marking this as the brand’s first foray into grocery.
The new zero-alcohol variation has no artificial colours, sweeteners or preservatives and contains all-natural flavours and real-fruit extracts. It’s vegan, gluten-friendly and has the lowest-calorie offering of all the Pals yet, at 5 calories per 100ml.
“With pals being part of the new ‘better for you’ category we almost thought it was our responsibility to make sure we also catered for people who were looking for a non alc alternative,” says co-founder Nick Marshall.
“We’re also stoked to have Countdown and Farro on board as our grocery partners – it’s the first time we’ve launched Pals product in supermarkets and we’re really excited to see how people respond and where it leads.”
Since its inception in October 2019, Pals has grown from strength to strength, launching its most popular flavour yet, landing a lucrative export deal with Australia’s largest integrated drinks and hospitality business Endeavour Drinks Ltd, and winning a historic tender with Eden Park as the official pourage partner its first ever concert – all in the last 12 months.
“Pals is a brand that is committed to being inclusive and an instigator of good times. Our new zero alcohol Pal ensures everyone can be part of the fun, regardless of what they’re drinking. We hope that it helps keep everyone, especially the legends doing Dry July refreshed and hydrated,” says Marshall.
The limited-edition Peach and Passionfruit Zero Alcohol Pals will be available to enjoy from 28th June 2021, just in time for Dry July, while stocks last.