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HomeNEWSTaking initiative: adidas laces up for World Oceans Day

Taking initiative: adidas laces up for World Oceans Day

adidas is pledging to help end plastic waste, having brought together the Auckland running community for its annual Run For The Oceans event.

Every minute, the equivalent of a dump truck of plastic waste enters the oceans and unless we change course, there will be more plastic waste in the oceans than fish by 2050.

In 2017, adidas and Parley for the Oceans launched Run For The Oceans, which to date has had more than 3 million runners take part.

New Zealand was one of only two countries participating in the initiative this year and not even the wet Auckland weather could get in the way.

This year’s runners covered a distance of 3km and for every kilometre run, adidas and Parley for the Oceans pledged to clean up the equivalent of 10 plastic bottles from marine areas, and up to 500,000 pounds across the globe.

Well known attendees included Rugby legend Dan Carter, Actress Grace Palmer, Distance Runner Lana Van Hout and Model Fili Tapa.

Aside from the event, from May 28 – June 8 runners around New Zealand utilised the adidas Running app to log kms to go towards the cause.


For more information on Run For The Oceans click here

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