HomeNEWSNZFW 2021 highlights the return of sponsorships and activations

NZFW 2021 highlights the return of sponsorships and activations

New Zealand Fashion Week is back for 2021, running from 23-19 August. Sponsorship support for the event has been immense with a number of key sponsors already confirmed.

Partners and affiliates have gathered in Auckland’s Viaduct Harbour to join forces with sponsorship experts, previous partners, and some of New Zealand’s most notable fashion personalities, on the pursuit of creating event and activation plans like those of pre-Covid times.

Hosted by Good Group Hospitality at Harbourside Ocean Bar Grill, the official event proceedings were led by New Zealand Fashion
Week Brand and Commercial Manager, Myken Stewart, who set the scene for the upcoming activities and paid recognition to the 60-plus partner representatives in attendance.

“The leveraging seminar is a huge part of the New Zealand Fashion Week calendar, marking the beginning of serious activity with the event this year, particularly as we celebrate 20 years,” says Myken.

“We thank you all for your commitment to partnering with NZFW and look forward to working with you as New Zealand’s fashion industry comes together for this iconic event.”

Pead is the lead marketing and communications agency for NZFW this year. CEO Deborah Pead says the team feel privileged to work with such a great group of partners to develop bespoke activation plans and create brand awareness that lasts much longer than the week itself.

“Thinking back on where NZFW and the broader industry were just twelve months ago, the financial investment from sponsors and trust in the event organisers is absolutely phenomenal. A lot of hard work has gone into getting us here today and we are thrilled to be a part of it,” she says.

New Zealand Fashion Week was overwhelmed with the attendance and partner involvement on the day, which NZFW Founder and Managing Director, Dame Pieter Stewart says is just the start of things to come for their 20th anniversary event in August.

“New Zealand Fashion Week is very dependant on our sponsor partners and we are very grateful for their support,” says Stewart.

“It is a serious business and not one for just designers. There is business done between buyers, partners, backstage, front stage, and even the
bars. It’s about opportunity and an eager and willing audience.”

Confirmed partners for New Zealand Fashion Week 2021 include:

Auckland Conventions, Auckland Unlimited, Ford Motor Company of New Zealand, Ministry of Social Development, Auckland Council, Keith Hay Homes, Resene, Constellation Brands, Caci, Vivo, Chapman Tripp, Red Bull New Zealand, Base 2, KSSM, Laybuy, Atomic Coffee Roasters, Print House, Heart of the City, Nu Skin, FRANKiE4 and COOLA, with many others expected to come onboard over the coming weeks.

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