National outdoor retailer Torpedo7 will become the first company in New Zealand to launch a TV campaign that includes QR codes.
After a year of scanning into everything, from restaurants, cafes, gyms and even DOC toilets, Torpedo7 is hoping our newfound familiarity with QR codes, as well as some exclusive deals for those who scan, will ensure the campaign’s success.
CEO Simon West hopes the lucky-dip style deals will put the fin back into TV advertisement breaks.
“Everyone enjoys watching TV, but possibly not so much the ads. As a leading national retailer, we are always looking for new and exciting ways to bring great deals to our customers,” says West.
“Using QR code technology we will make purchasing easier and more fun, with a little mystery thrown in around what deals will be unlocked each week.”
Anyone with a smartphone camera can scan the QR code, with ads running until June 1. Customers will have the full length of the ad to complete the scan with promotions and exclusive bonus deals changing each week.