Kiwi premium fresh coffee business Allpress is set to continue its global expansion after being purchased by Oceania’s leading beverages company Asahi Beverages.
The move will accelerate the growth of the homegrown success story, which will remain headquartered in Auckland. The purchase also marks Asahi Beverages’ entry into New Zealand’s $200 million fresh coffee market as it expand its portfolio to meet the needs of more consumers.
Founded in 1989 by coffee pioneer Michael Allpress, Allpress Espresso began with just one coffee cart in Victoria Park. Since then, the brand has expanded into Australia, Japan, Singapore and the UK, employing more than 240 people, including nearly 100 across New Zealand.
Allpress sells more than 1,500 tonnes of coffee beans annually worldwide, around 120 million cups, to boutique cafes and restaurants which will only grow under Asahi Beverages’ ownership.
Allpress CEO Vaughan Magnusson says Allpress is positioned for growth and Asahi is the right organisation to take the brand to the next level.
“They have the extensive customer relationships and FMCG-expertise to help ensure Allpress’ long-term success while preserving our heritage, culture and integrity,” he says.
“Today’s announcement represents the culmination of 30 years’ work for Mike and his business partner Tony Papas. They built Allpress into an international brand that’s caught the attention of one of the world’s leading beverage companies and we couldn’t be happier.”
Asahi’s committment to keeping the Allpress identity means no aspects of the business will change for customers or consumers. All Allpress jobs are safe and Michael Allpress will remain as embassador. Management will also stay to ensure the business maintains the ethos that has made it such a success over the past 30 years.
Michael Allpress says he never could have imagined the amazing journey that Allpress has taken him on when he started the business more than 30 years ago.
“The time is right for the business to go to the next level. The expertise, craftsmanship and relationship-based culture it has developed mean it’s very well-placed to take this next step. I can’t wait to see what’s next for the business and the team,” he says.
Asahi Beverages NZ CEO, Andrew Campbell, says Asahi is thrilled to extend its portfolio of brands into the large and complementary coffee category.
“Asahi Beverages and Allpress are a great fit. We’ve been impressed by their premium branding, commitment to flavour, quality customer service and track record of growth – all of which are attributes Asahi Beverages shares,” says Campbell.
“This acquisition highlights Asahi Beverages’ long-term commitment to the ANZ region, local jobs and expanding our beverage and service offerings.”