The recent changes to the advertising landscape have caused many New Zealand SMEs to worry about their identity solutions. Here, Verizon Media’s New Zealand Sales Director Arnaud Calonne, gives us insight into what will be the new normal, and what it will mean for small
Outdoor lifestyle brand Kathmandu has announced a renewed brand purpose, to improve the wellbeing of the world through the outdoors. As a B Corp, the brand has always put people and the planet first, living its purpose through initiatives that inspire customers and staff to
Things can get kind of busy when you run your own retail business and it’s easy enough for things to fall off the tracks. Between stocking your shelves, chatting to customers and trying to stick to a marketing plan there’s a lot going on, but
Retail NZ has announced that it will be holding its 2021 Sustainability Forum in Auckland on 25 June. Chief Executive Greg Harford says that the organisation will be hosting a range of speakers talking about climate change, the circular economy, waste, and ethical procurement. “The Forum is
New Zealand’s leading gift card and pre-paid card company eCard solutions is helping retailers reduce their use of plastic with its paper-based payment card alternative 'envirocard.' The envirocard works just like any other gift or pre paid card, however has been created from sustainably grown FSC
In the first AU-NZ edition of the Mastercard and Harvard Business Review Analytic Services Become 2021 report, AU-NZ business leaders from Xero, Afterpay, Optus, Westpac and others, revealed that improving the customer experience is a key motivator for innovation initiatives. Innovation was undoubtedly accelerated during the pandemic and research revealed
VF has announced changes at icebreaker that will enable the iconic Kiwi brand to unlock a new chapter of global growth and expansion. It also aims to double the size of the business by 2025. With its premium, sustainable, natural and versatile clothing, icebreaker has
Any business unsure of the value of an online presence will have been made very aware of the benefits through 2020. Back for its second year, The 2degrees Shaping Business Study has revealed the important role that technology and digitisation has played in keeping Kiwi
National outdoor retailer Torpedo7 will become the first company in New Zealand to launch a TV campaign that includes QR codes. After a year of scanning into everything, from restaurants, cafes, gyms and even DOC toilets, Torpedo7 is hoping our newfound familiarity with QR codes,
Over 200 Nido building investors may be left $23.4 million out of pocket following the site's mortgagee sale. The 27,000 square metre furniture store opened in May last year, only to go into receivership six months later, having closed its doors in March. Nido's $59m