Poolwerx, the world’s largest pool service franchise, welcomes former Nando’s NZ executive Garth Parker as the brand’s first master franchise partner.
The appointment comes off the back of Poolwerx success through Covid-19, which has seen New Zealand sales jump 50 percent year on year and two new stores set to open on the North Island in a matter of months.
Lockdown and travel restrictions have led to people using their overseas travel money on home improvements, including turning their backyard into an oasis and a place for family fun.
Poolwerx global CEO John O’Brien says this first master franchise agreement marks a significant step in the brand’s expansion plan in New Zealand.
“It was really important for us to have a Kiwi owning our New Zealand master franchise. It’s a significant commitment to the growth and success of our brand in New Zealand, coming off the back of phenomenal growth in the last 12 months,” he says.
The New Zealand native will oversee the growth of the local market, taking charge of franchise development, growing the capacity of current franchise partners, identifying potential acquisitions, growing Poolwerx’s commercial presence on both islands, and managing brand compliance.
Parker has spent the last five years as general manager and director of Nando’s NZ, a NZD50 million retail brand he took from out of the red and into the black, doubling sales in five years. Prior to this, he held a range of managerial positions with fast food brands Red Rooster and Oporto, and health products retail chains Healthzone and Healthy Life in Sydney.
“Garth’s experience as a multi-site franchise partner and manager and director roles across a range of franchising brands has seen him build considerable knowledge across all areas of franchising and business functions,” says Williams.
Parker says he looks forward to further growing the franchise across the North and South Island.
“This is a really exciting time for the brand, as people continue to invest in their home and backyard. Poolwerx is perfectly placed to capitalise on this opportunity,” he says.