Ahead of World Ovarian Cancer Day on 8 May, fashion label Witchery has launched its 13th annual White Shirt Campaign in order to raise funds for the Ovarian Cancer Research Foundation (OCRF).
One woman in New Zealand will die of ovarian cancer every 48 hours. There is no early detection test, many symptoms go unnoticed and there is no cure.
Over the past 12 years, Witchery, via the OCRF, has been the single largest funder of ovarian cancer research in Australia, having donated more than $13.8 million within that time.
Money raised through the sales of the White Shirt help fund the research scientists, innovative projects and essential research equipment needed for developing an early detection test for the disease.
This year’s campaign, fronted by Australian comedian Celeste Barber, features a white shirt designed in collaboration with fashion icon Toni Maticevski. The shirt is a modern adaption of the classic tailored shirt, featuring strong shoulder and ribbon detailing with a tapered waist.
Witchery is encouraging customers to post a photo in their white shirt to social media, with a message of support and the hashtag #whiteshirtcampaign.