Doing their upmost to support local, Domino’s has announced its partnership with small locally-owned business PURE New Zealand Ice Cream, adding the brand’s award-winning ice cream to the Domino’s menu.
Created purely in Wanaka, the team at PURE New Zealand Ice Cream use locally produced and carefully selected ingredients to create their unique and deletable selection of flavours.
Cameron Toomey, Dominos NZ general manager, says the ice cream brand was introduced to Domino’s by one of its local store owners.
“Once we tried it and heard about their brand story we were hooked,” he says.
“They are a wonderful New Zealand company made up of people who are as passionate about their handmade product as we are.”
Like Domino’s, PURE NZ Ice Cream ensures it uses high quality ingredients, which in turn, has won the company 55 awards since it launched in 2011. Commercial and finance director for the small business, Brian Thomas, says the team couldn’t believe it when they were approached by Domino’s.
“It’s been a challenging year with the borders closing. We supply a large number of businesses in the hospitality and tourism channels, so when the borders closed a lot of this business slowed. It’s fair to say, being able to work with a company like Domino’s has been a shot in the arm for PURE.”
PURE New Zealand Ice Cream is now available through Domino’s stores nationwide in a 110ml individual tub from $3.99 pick-up. Customers can choose from 3 delicious flavours: Vanilla Bean Ice Cream, Dark Chocolate Ice Cream or PURE’s multi award-winning Boysenberry Gelato.