Noel Leeming’s trial e-waste recycling programme has collected almost 9 tonnes of e-waste since it was rolled out in January.
In partnership with TechCollect NZ, the programme aims to divert thousands of kilograms of e-waste from landfill by offering free recycling drop off points at 16 participating Noel Leeming retail stores nationwide.
E-waste is one of the fastest growing waste streams in the worlds, with the average Kiwi generating more than 21kg’s of e-waste each year.
David Benattar, chief sustainability officer at The Warehouse Group, says consumer response to the programme has exceeded expectations and surpassed the programme’s e-waste collection forecasts.
“In just under three months, we have already collected an equivalent of 6 mid-size cars of e-waste which will not end up in landfill,” says Benattar.
“Consumer uptake of the service is beyond expectation and can be attributed to the fact that the programme not only provides a game-changing solution for customers wanting to safely and responsibly dispose of unwanted e-products, but also is testament to the growing desire of Kiwis to live more sustainably.”
Customers and small businesses can take e-waste including printers, computers, laptops and tablets, as well as peripheral products such as keyboards, mice, power supplies, monitors, copiers, scanners and multifunction printers and cameras to a participating Noel Leeming retail store.
Excluded products include televisions, white goods, non-IT electronics, loose batteries, toner and ink cartridges, and mobile phones can be recycled through Noel Leeming’s partnership with Re:Mobile.
Supporting the initiative are global tech brands like Canon NZ, Dell, Dynabook, HP, Microsoft and Toshiba. The service aims to process as much material in New Zealand as possible, however, some components recovered will get processed overseas.
Stores participating in the recycling trial include Noel Leeming Whangarei Supa, St Lukes Mega Centre, Wairau Park, Manukau Supa Centre, Te Rapa, Tauranga, Rotorua, Napier, New Plymouth, Palmerston North, Lower Hutt, Nelson, Moorhouse, Dunedin, Queenstown and Invercargill.
The trial ends in December 2021.