Countdown has introduced brand new technology to its Moorhouse store in Christchurch, which will increase the availability of online shopping in the city by an additional 4,000 orders per week.
Known as OSR units (Order Storage Retrieval), the semi-automated fulfilment centres can hold up to 10,000 of the most in-demand grocery products for orders. The units will free up Countdown’s team of personal shoppers, allowing them to focus on selecting quality fresh food and perishable products for customers.
Countdown’s General Manager Brand and CountdownX, Sally Copland, says the growing demand for online shopping in Christchurch is an opportunity for Countdown to step up and expand.
“In the last year online shopping demand across Canterbury has increased by more than 30 per cent, so we want to make sure we’re meeting this continued need.
“The new micro-fulfilment technology will help us pull together packaged goods in minutes, saving our personal shoppers precious time to select quality fresh food for our customers, but it will also help us take some congestion out of our supermarkets as well which we know will be appreciated by local shoppers.”
Countdown’s Moorhouse store is the first customer-facing store in New Zealand to implement this technology and was selected due to high demand for online shopping in Christchurch. The OSR unit can operate 24 hours a day, seven says a week at full capacity, along with a dedicated team.
Countdown’s Moorhouse store will service online delivery orders from five additional Christchurch supermarkets: Countdown The Palms, Countdown Eastgate, Countdown Colombo Street, Countdown Church Corner and Countdown Northlands, allowing the instore teams to focus on what they do best, serving customers.
Online Pick Up orders in these areas will still be fulfilled and collected from local stores.