Iconic Kiwi fashion label Maggie Marilyn has joined forces with Mercedes-Benz New Zealand, in a partnership that champions sustainable change and building a healthier and more equitable future for people and the planet.
The partnership will involve Maggie Marilyn founder Maggie Hewitt driving vehicles from the Mercedes EQ range, as well as the two brands working together to create events and content designed to build community and foster connection through mindful and sustainable business practices.
Driven by innovation and technology
The partnership celebrates the unique parallels between the luxury automotive and fashion industries. Both driven by innovation and technology, yet embarking on a concerted effort to leave behind a better planet for future generations.
The Maggie Marilyn label was created with a desire to produce transparent, circular, regenerative and inclusive fashion for eco-conscious consumers.
Similarly, Mercedes-Benz, through its Ambition 2039 programme, strives for a holistic approach to sustainability. The brand is investing in the creation of a ‘circular economy’ through closed material cycles, more efficient processes and an increased share of recycled materials across the entire product portfolio.
It aims to create a fully networked and completely CO2-neutral vehicle fleet by 2039, and for plug-in hybrids or all-electric vehicles to make up more than 50 percent of its sales by 2030.
Shared values and ideas
Mercedes-Benz NZ general manager, Lance Bennett, says the company has always wanted to work with brands who share the same values, which is why the partnership with Maggie Marilyn is an honour.
“As more consumers become aware of their own impact on the environment and shift their mindset, this leaves a space in the market for brands with a conscience whose products are seen as an investment,” says Bennett.
Maggie Hewitt adds that designers and manufacturers need to make better decisions than those before them and innovate their processes now.
“We are at a truly pivotal moment in history. This isn’t just about fashion. Here and now is where we decide what the world will look like for future generations,” she says.
Recently moving away from a wholesale model, Maggie Marilyn will operate entirely direct-to-consumer in order to be closer to the real people the brand ultimately designs for.
“It is no longer enough to just sustain our planet, instead it is time to heal. Maggie Marilyn believes that, we must redesign, redistribute and regenerate, giving back more than we take.”