A whopping $123,000 has been raised by Countdown and its customers for RainbowYOUTH to help support queer, gender-diverse, takatāpui and intersex young people throughout New Zealand.
The fundraising took place throughout Pride Month which was kicked off with a donation of $25,000 from Countdown. Customers also got involved purchasing rainbow cupcakes in-store and online, donating at the checkout or through online shopping.
RainbowYOUTH have said the money donated will allow them to further their reach and provide more support and spaces for young people to be themselves, both online and in localised ways.
Frances Arns, executive director at RainbowYOUTH, says the initiative has shown just how many Kiwis share the vision of making sure New Zealand’s young people have the awhi to be proud of who they are.
“We can’t thank Countdown and their customers enough – every single one of the 123,000 dollars raised means so much to us!”
Countdown’s general manager and corporate affairs, safety and sustainability, Kiri Hannifin says Countdown is yet again blown away by the generosity of its customers.
“We are incredibly grateful to every single person who put coins in the donation boxes, rounded up at the checkout or purchased a pack of rainbow sprinkle cupcakes,” says Hannifin.
“To be able to give Frances and the team at RainbowYOUTH the news that we’d raised more than $120,000 for them was pretty amazing.”