HomeNEWSWellington supermarket goes cash-free in support of vulnerable customers

Wellington supermarket goes cash-free in support of vulnerable customers

A new supermarket in Wellington is operating without cash or credit to give vulnerable people the dignity of choice. There are no price tags on products and customers won’t be charged for goods. 

The Social Supermarket, is the product of a collaboration between Wellington City Mission and New World, allowing people experiencing food insecurity to pick their own items from a wide selection rather than being issued a smart food parcel.

“We can only imagine how hard it must be for someone to ask for food support,” says Missioner Murray Edridge.

“The concept of the Social Supermarket is about providing dignity, self-respect and encouragement to those who are vulnerable in our local community.”

Foodstuffs, which operates New World, says the partnership is a “natural extension” of the relationship between itself and the Mission. The supermarket will have social workers on site ready to assist and offer customers budgeting support.

North Island chief executive, Chris Quinn, says the experience has been extremely rewarding so far.

“The team in Wellington have loved setting up the store and working alongside the Mission team to establish a permanent facility as part of being here for New Zealand.

“We know that many in our communities are facing increasing hardship and uncertainty, and across New Zealand food insecurity continues to rise.”

The supermarket will be open between 9:30am and 3:30pm Monday to Friday by appointment.

If you need food support or would like to refer someone to The Mission’s Social Supermarket, please contact The Mission’s main reception on 04 245 0900 or email: enquiries@wgtncitymission.org.nz

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