HomeNEWSComvita has opened its multi-sensory retail experience

Comvita has opened its multi-sensory retail experience

Global market leader in Mānuka honey, Comvita, has officially opened its state-of-the-art Wellness Lab in Auckland’s Viaduct.

Combining nature with science, the multi-sensory experience takes guests on a journey that will bring a new depth of perception towards honey, Mānuka and bees. The world class space offers a tasting tour that engages each of the five senses and celebrates the complex flavour profile of each Comvita mono-floral honey. Guests will also learn of where the honey was harvested, and the care and attention paid at every step of its journey to homes across the world.

Group CEO of Comvita, David Banfield says New Zealand’s Mānuka honey industry is a vibrant one, which encapsulates many of the principles and values important to New Zealand.

“It enables us to tell our tale of efficacy, quality, product excellence, sustainability, and the broader principle of Kaitiakitanga (or guardianship over nature), and position New Zealand as a global leader on the world stage,” he says.

“With the launch of the Comvita Wellness Lab, we wanted to provide all New Zealanders with a world-class space where they can go to connect with Comvita’s scientific expertise and gain a new-found appreciation for New Zealand honey and our amazing friends, the bees.”

As consumer behaviour fundamentally changes towards the act of shopping, the future of retail will be to deliver immersive, memorable experiences that can’t be found in a traditional online store. The Wellness Lab’s unique take on the traditional retail experience continues with the simultaneous launch of Comvita’s online 3D virtual store.

“It was critical for the virtual store to seamlessly integrate with the physical Wellness Lab space, to continue that immersive brand and product purchase journey,” says Comvita’s global head of marketing, David Bathgate.

“The future of retail lies in the delivery of meaningful multi-channel consumer experiences, and we’re incredibly proud to be at the forefront of this movement.”

From theatre chairs to tasting spoons, every element inside the lab has been carefully designed and sourced to reflect Comvita’s commitment to Kaitiakitanga, and the quality and authenticity of the brand. Collaborations with local Kiwi artisans and craftsmen were also an integral part of the process.

The new Comvita Wellness Lab is located at 139 Quay Street, Viaduct Basin, Auckland

The Comvita Virtual Store can be experienced at wellnesslab.comvita.co.nz

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