Z Energy, with the help of Westhaven based agency Chemistry, has announced the launch of Z Electric, New Zealand’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards.
The new electricity campaign rewards customers 5 litres of fuel for every $100 they spend on power and a bonus 50 litres of fuel on sign-up, redeemable at any Z Energy forecourt.
With no fixed term contracts, no caps on fuel spend, and no exit fees, Z Electric was born out of a desire to reward loyal customers. Joint creative director at Chemistry, Susan Young, says bringing the campaign to life was an exciting creative opportunity.
“Our PowerFuel launch campaign is designed to showcase to New Zealanders that now they have a modern, refreshing, more rewarding, choice of electricity retailer,” she says.
Research found that most Kiwis see usual electricity brands as a homogeneous group who focus on credits and upfront incentives with lock-ins to attract new customers. Many existing customers feel their loyalty is not rewarded too.
“Z Electric offers its customers the chance to join a New Zealand company that rewards everyone with regular fuel litres through Z’s award-winning Sharetank in Z App,” says Penny Wolhuter, Chemistry managing partner.
“The feature enables Z Electric customers to take advantage of their fuel litres themselves or choose to share them with friends and family.”