HomeNEWSThe brand tackling NZ’s waste culture

The brand tackling NZ’s waste culture

ecostore has introduced its first ever refillable aluminium bottles for hand and dish wash products in the aim of tackling New Zealand’s single use plastic waste pollution and emissions.

Designed for reusing and refilling time and time again, the new ecostore Refill Bottle is made from 100 percent aluminium, which when recycled uses only five percent of the energy and emits five percent of the CO2 used when it was first made.

The brand has teamed up with five other environmentally conscious companies to show they are ‘walking the talk’ following the Climate Change Commission’s recently released draft plan. The plan says Aotearoa needs to fundamentally change the way it deals with and thinks about waste.

ecostore group CEO, Pablo Kraus, says the launch of the new bottles is an essential step for the brand to keep waste out of the environment.

“We are thrilled to partner with these five forward-thinking local companies for our first-ever refill event as it gives us a chance to collectively educate and encourage new behaviours around reducing, reusing, and refilling,” he says.

“Waste is a very large problem for New Zealand that can’t be fixed with just one solution, so we have many different options for our customers to reduce, reuse, and recycle – and that order matters. Recycling is plan C, the one people should only turn to as the last option.”

ecostore has also shifted from fossil-based plastic to plastic made from a sustainable resource and provides refill stations for people to reuse their bottles.

Designed to look beautiful in the kitchen, the aluminium bottle features designs by Kiwi artist and long time ecostore collaborator John Reynolds. With the same safer, plant and mineral based formulations on the inside, each aluminium bottle comes already refilled with Lemongrass Hand Wash or Lemon Dish Liquid.

An ecostore spokesperson says, “the new aluminium refill bottle is a new packaging type for our consumers so we’re currently investing in a campaign to drive demand for the new product, and we will be gaining learnings as we go.

“We have received some great feedback so far with consumers telling us they are ‘super convenient’, ‘beautifully designed for an eco-lifestyle’, and consumers ‘wanting a dish liquid in a pump’. We are in discussions with retailers on how to make the aluminium refill bottle permanent”.

Customers can refill their aluminium bottles at more than 100 ecostore refills station across New Zealand, in green stores, speciality grocery and some New World and Countdown supermarkets, online or by buying a refill pack sold in supermarkets.

A dedicated first-ever refill event will also be held on March 19, hosted by Ecostore, Kōkako, Again Again, Chia Sisters, Lewis Road Creamery and Batchwell Kombucha. The event aims to educate others about the circular economy through reuse and refilling.

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