HomeFEATURESOur favourite Valentine’s Day retail innovations

Our favourite Valentine’s Day retail innovations

Valentine’ Day is fast approaching. It’s an opportune time for retailers to stimulate consumer spending with promotions, innovative offerings, and limited-edition ranges.

Here are our five favourite retail and hospitality offerings for embracing love (or anti-love) for consumer appeal.

We appreciate that some of these ideas are outside the box, doing away with over-commercialised cliches for an authentic feel and wide consumer appeal.


Lush has gone all out for Valentine’s Day 2021 with the launch of five new luxury products.

The range includes the Love Me Do Bath Bomb, Heart Beat Bath Bomb, Blow Me A Kiss Bubble Bar, Rose Argan Massage Bar and Confetti Perfume.

Take a look at the full range here.

Father Rabbit

Known for their endless supply of gift ideas, Father Rabbit has gone one step further for Valentine’s Day by cultivating their best-of’s into personal gift boxes.

From new home owners, to gardeners and cooks, whoever the consumer is spoiling will be generously tailored to.

Each gift box includes the brand’s most loved products for the gift-giver to select four to six items to go inside. The gift is then wrapped with precision and sent with love to its recipient.

By utilising what they already have, it’s a reminder that you don’t need to reinvent the wheel to stay relevant on Valentine’s day.

The Hunting Lodge

Many say food is the way to one’s heart. The Hunting Lodge has cleverly come up with a Valentine’s Picnic Hamper, which can be enjoyed in The Hunting Lodge’s picturesque grounds or taken away for the lovebirds to enjoy at their own special location. Each hamper also includes a bottle from the winery’s Expressions wine range, along with biodegradable glasses and eco ware cutlery. A vegetarian option is available.

And for those who’d prefer the dine-in experience, the Hunting Lodge has put together a three-course Valentines menu. Indulge in the pasture to plate inspired offering consisting of crayfish, queen scallops, saffron butter with chorizo emulsion, and duck confit, porcine sauce with crispy duck fat potatoes. Finish with a selection of handmade desserts and a refreshing glass of bubbles before exploring the idyllic vines.

The Chocolate Bar

Not everyone loves Valentine’s Day which is why we have included this gem of a gift. The Chocolate Bar has put together a light-hearted gift box made up of four delectable dark chocolate bars for those with a ‘dark heart.’

Because why restrict your retail offering to those caught up in love only?

Deadly Ponies

Deadly Ponies has recently released their limited capsule collection Rosa just in time for Valentine’s Day and the Lunar New Year.

Featuring scarlet-toned python-embossed repurposed leather, Rosa plays tribute to the brand’s sustainability efforts and dedication to quality and craftmanship.

The exclusive capsule collection runs in less than 15 pieces.

We think there’s something special about limited edition love. It makes an offering that little more desirable.

We’d love to know how you’re innovating for Valentine’s Day. Email us at editor@theregister.co.nz.

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