Whittakers has launched a trial of its compostable packaging within the Wellington region, as part of its broader programme of reviewing and testing of a range of sustainable packaging options.
The trial includes an exicitng partnership with For the Better Good and other local retail partners across the region. Consumers will find Whittaker’s Peanut Slabs in specially marked, plant-based compostable packaging, which will be available to purchase from participating stores. Each of the stores has a unique For the Better Good collection box for the compostable wrappers to be returned to, which will then be composted at For the Better Good’s Edible Earth Urban Micro Farm in Porirua.
Whittaker’s co-chief operating officer, Holly Whittaker, says the purpose of the trial is to fully test whether consumers can identify sustainable packaging.
“There are many factors we need to assess before making any decisions on potential use across Whittaker’s range in the future,” she says.
“These include any impacts on product quality, performance in the factory and in-store, likely at-scale feasibility of collection and disposal of the compostable wrappers, and whether retailers and Whittaker’s Chocolate Lovers have a good experience with the packaging.”
More than three quarters of Whittaker’s packaging is already recyclable and the brand hopes to have 100 percent sustainable packaging by 2025.
A key challenge with compostable packaging currently is the worry that it will end up in the wrong place, like general waste or rubbish bins. Whittaker’s has been impressed with the work that For the Better Good has done to address this issue.
“We’re delighted that through For The Better Good our compostable packaging will be composted locally and used at their Edible Earth Urban Micro Farm, which is located not far from our factory in Porirua, to create food for our local community.”
Chocolate lovers who want to contribute feedback to the trial and stay up to date with For the Better Good’s composting work can join a dedicated Facebook group on the Whittaker’s Chocolate Lovers page.
The specially marked Peanut Slabs in compostable packaging will be available for Wellington consumers at New World Porirua, New World Kapiti, New World Paremata, New World Thorndon, Pak’nSave Porirua, Z Porirua, Mitre 10 Porirua, BP Porirua, The Warehouse Porirua and Mobil Porirua.
Running for approximately eight weeks, the trial will depend on how quickly the limited number of products sell out.