Due to a heavy customer demand and shipping delays, Countdown has extended its glass container programme by a week.
For every $20 spent in store or online with a registered one card, Countdown customers can earn 1 eStamp. After collecting a certain amount of eStamps, customers will then be rewarded with free glass containers. The programme, which has seen Countdown launch eStamps for the first time, has been running since November 9 and will now conclude on January 31.
Acting managing director at Countdown, Sally Copland, says Countdown wants to be completely transparent with its customers through the glass container programme.
“Shipping delays will see our stores throughout the country run low this week as we wait for more containers to arrive in New Zealand. Combined with the fantastic demand we’ve seen from customers, this means people will have to contain their excitement to redeem their eStamps for a little longer.
She says the programme has a clear environmental focus which has been resonated with Kiwi customers.
“Making sure our collectable programmes are sustainable is really important to us. This is the first time we have used eStamps and, when it’s completed, around 80 million pieces of paper will have been saved from going into the environment.”
With more customers reusing glass containers, less waste ends up in landfills. Copland says the smaller glass containers have been especially popular with shoppers as they are the perfect size for leftovers that can be taken to work the next day for lunch.
“We’re looking forward to our customers collecting and redeeming their eStamps in the coming weeks to grow their reusable container collections.”
Read more: Transforming the cinema experience