Renowned beauty brand L’Oréal has banned all animal hair from its brushes following a push from PETA US and almost 80,000 members of the public.
People For the Ethical Treatment of Animals (PETA) whose motto reads “animals are not ours to abuse in any way”, oppose speciesism, which is a human-supremacist worldview. The organisation has recently documented animal cruelty in the badger-brush industry, which uses the animals’ hair to make shaving, paint, and makeup brushes.
PETA senior outreach and partnerships manager, Emily Rice, says for every badger or goat-hair brush, an animal will suffer greatly.
“L’Oréal Group’s compassionate and clever decision is one step closer to kinder beauty and art industries that embrace synthetic brushes and don’t harm a hair on a badger’s head.”
L’Oréal joins nearly 100 other companies that have banned badger hair in brushes, including Morphe, Procter & Gamble’s The Art of Shaving, and The New York Shaving Company.
PETA is now calling on other companies around the world to do the same.
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