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HomeNEWSKmart boosts its digital presence

Kmart boosts its digital presence

Kmart has recently partnered with online marketplace Catch to further its online growth. The partnership is a part of the digital transformation for Wesfarmers, which acquired the Catch Group in August 2019.

Customers at Catch will be able to purchase Kmart’s products, Anko, and collect them from selected Target and K Hub stores. Managing director at Catch says its exciting to partner with one of Australia’s most iconic retailers.

“For the millions of people who choose to shop at Catch, the addition of Kmart’s latest Home & Living ranges adds to the millions of products already on offer to our customers, providing even greater choice, value and flexibility.

“It’s just another great reason for shoppers to make Catch.com.au their number one online shopping destination.”

Kmart’s retail director, John Gualtieri, says the partnership means customers will have more ways to access the brand’s great products.

“As Kmart continues to grow, it’s incredibly important that we provide a great and convenient experience for our customers, wherever they choose to shop with us. “

The partnership comes after Target joined the Catch marketplace last year, allowing customers to click and collect products from selected Target stores.

Kmart and Catch’s collaboration couldn’t come at a better time as e-commerce sales continue to skyrocket in Australia.

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