As of Saturday 19 December, Wellington will have its very own Dr. Martens store.
Wellingtonians are known for their quirky street style and what better way to compliment the city’s aesthetic than to welcome the Dr.Martens brand, renowned for its belief in individuality and self expression.
The store will offer the largest rate of men’s, women’s and kids’ sty.es available in New Zealand including Originals, Made in England, full vegan ranges, global collections and accessories collections.
New Zealand group general manager, Ben Hapgood, says the brand symbolises generations of rebellious individuals who aren’t afraid to stand out from the crowd.
“The brand has come a long way; from modest work-wear boots to one of the most culturally relevant brands of the modern era.
“Dr. Martens introduction into our country’s capital is a match made in heaven. The distinctive ‘stand out from the crowd’ theme of Dr. Martens will be well received by the Wellington market and its placement on Cuba Mall couldn’t be more suitable.”
The infamous brand has a loyal customer base, and this will be New Zealand’s second store after Newmarket’s Broadway store. Hapgood says the team can’t wait to get the doors open just in time for Christmas.