HomeNEWSStep into a Christmas card: Starbucks’ cosy new space invokes an at home feel

Step into a Christmas card: Starbucks’ cosy new space invokes an at home feel

Starbucks are celebrating their first ever at-home festive blends by creating the perfect backdrop at The Cone, Sylvia Park.

Mall-goers are invited to capture their own iconic and festive family-portrait inside the Starbucks At Home Lounge, whether it be with their family-family or their chosen-family.

The lounge has been created to ensure guests get the perfect and ridiculous festive photo with the ones they love, just like in the movies. There’s a lush Christmas tree as well as a classic mantel piece adorned with stockings.

And it’s this festive spirit that is carried on into the Starbucks festive blends: the Starbucks Holiday Blend by Nespresso and Starbucks by Nescafé Dolce Gusto Toffee Nut Latte capsules. Customers can head straight from the At Home Lounge to the nearby supermarket, where they can purchase the festive capsules to continue to dial up the joy at home.

Nestlé Head of Marketing, Fraser Shrimpton, says the team is thrilled to have created the perfect spot for Kiwis to come and make a memory.

“Starbucks Holiday Favourites are synonymous with the festive season, so we’re hugely excited to finally be able to bring them home for Kiwis”, says Shrimpton.

And as we know, the best retail activations are the ones that invoke a positive feeling and leave a lasting memory.

Dates: Thursday 3 December – Sunday 6 December 
Time: Thursday 12.30pm- 9pm, Friday, 9am-9pm, Saturday-Sunday, 9am-7pm 
Location: The Cone, Sylvia Park (by The Grove) 

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