From today, as part of its Merry Moments fundraising drive for The Salvation Army, Countdown is asking Kiwis to take a selfie with its augmented reality Santa and post the merry moment on social media. For every Santa snap shared, Countdown will donate $5 to The Salvation Army to support thousands of families in need of food assistance.
Santa can be found on the Countdown Supermarkets’ Facebook and Instagram pages on mobile. On Instagram, customers will find Santa at the tab with the jolly little face emoji. From a desktop computer, customers can scan a QR code to visit Countdown Santa.
Santa’s pal Ronnie the Reindeer has also been brought to life using augmented reality for customers who donate non-perishable items at the donation trolley in store. Once a food donation has been made, customers can scan a QR code to unlock something magical.
“We’ve used AR to bring Santa and Ronnie to life, so no matter where our customers are, anyone can help donate money and food to people in our community who need it most. Thanks to some smart technology, and our dedicated team and generous customers, we’re hoping to make a meaningful impact to our communities this Christmas,” says Kiri Hannifin, General Manager Corporate Affairs, Safety and Sustainability.
Alongside Santa’s social media snaps, Countdown is encouraging customers to donate non-perishable goods in specially-marked trolleys in store, donate money at the checkout, or donate money, chilled and fresh foods through The Foodbank Project – New Zealand’s only online foodbank and a collaborative partnership between Countdown and The Salvation Army since 2015.
For more information, check out countdown.co.nz/merrymoments.