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HomeNEWSSuperette teams up with Everybody Eats charity this Christmas

Superette teams up with Everybody Eats charity this Christmas

In an effort to raise funds to reduce New Zealand’s food poverty problem, Superette has partnered with local charity Everybody Eats, just in time for the festive season.

What better way to spread kindness than with a small donation to those who really need it? Superette’s latest initiative gives shoppers the opportunity to have any of their gifts wrapped in custom packaging for a $2 donation, both online and in store. All funds raised will help Everybody Eats continue to share meals with those going hungry.

The retailer has also partnered with local businesses, Aotea, Zoe & Morgan, and La Tribe, to produce gorgeous collabs that make giving feel even better this season.

Superette co-founder Rickie Dee says the brand offers gift wrapping every year, however following the events of 2020, it felt like a great opportunity to give back to a cause that they love.

“It was a hard decision to narrow down the options but Everybody Eats is such an incredible not-for-profit that we love supporting. We then got in touch with their founder Nick Loosely and it all rolled out from there.”

She says the additional collaborations with local businesses are something Superette loves to do where and when they can.

“It’s great to get together with some of our brands and join forces on an idea. It also allows us to listen to what people are after, take that to the brand involved and produce something that is specifically designed with our Superette customers in mind.”

The donation initiative has been well received so far and Superette has raised enough money to provide over 300 meals just in the first couple of weeks.

One of Superette’s collabs is with beauty brand Aotea. The two have produced the Super Skin Wellness Set, a product that heroes some of the native flora of NZ. Aotea is a relatively young brand with a range that is formulated, extracted, made and packaged on the land of Aotea. Co founder Tama Toki says having the support of Superette helps give them the exposure they would not have usually reached.

“It’s pretty cool bringing something new to the table from our side too. There aren’t many brands that actually grow the key ingredients, extract them, formulate and then make and package the product themselves. Especially on a remote island like we do.”

With Christmas only a few weeks away, retailers are starting to feel the pressure. Dee says her advice would be to prepare well for the festive season and enjoy it.

“Get festive with your customers, they feed off the vibe that you and your staff put out there so it’s important that you make it a fun and enjoyable experience for them at such a crazy and often stressful time of year.”


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