HomeNEWSIn time for Black Friday, customers can virtually explore their local mall

In time for Black Friday, customers can virtually explore their local mall

In a first for New Zealand shoppers, three major shopping centres have been mapped internally for Google Street View – Botany Town Centre in Auckland, Bayfair Shopping Centre in Tauranga and The Palms Shopping Centre in Christchurch. Using 360-degree panoramic navigation technology, Google Street View enables customers to virtually experience the centre before they leave their home and at the time of their visit, helping them to plan a successful shopping journey during the busiest and most exciting retail period.

The innovation makes AMP Capital’s managed shopping centres the first retail portfolio in New Zealand and Australia to be virtually accessible via Google Street View.

Emma Smith, Divisional Property Manager for AMP Capital in New Zealand, says, “Black Friday is upon us, and the centres have become noticeably busier in the lead-up to Christmas less than a month from now. The latest consumer research from AMP Capital shows 72% of customers looking to shop on Black Friday are likely to do so in centre (compared to 59% online), based on the convenience and variety on offer all in one place, and over half agreed that Black Friday sales are a great way to kick start Christmas shopping. We have introduced this tool for customers to help them plan their shopping and maximise the comfort and ease of their experience.

“By making our three New Zealand centres virtually accessible on Google Street View, customers can tour the centre remotely, enabling them to plan their trip before they visit or find what they need while in centre.”

Recent research of over 5,000 customers from across the AMP Capital portfolio showed that while 96% of customers plan to shop at their local AMP Capital-managed centre over Christmas, there is a shift in customer behaviours, with 39% expecting to shop in a more planned/less browsing way and 44% reporting they will shop during less busy times.

Helen Hey, Head of Customer Technology and Innovation for AMP Capital, says, “We’re pleased to be able to support evolving customer shopping habits with an innovative technology solution that complements existing tools, such as our centre website, to make it even easier to plan a shopping experience. Shoppers are hitting the stores again, and foot traffic across the AMP Capital portfolio is already at 91% of what it was at the same time last year across Australasia.”

Customers of the three centres can use the tool to plan their visits to:

Botany Town Centre in east Auckland botanytowncentre.co.nz/google-street-view
Bayfair Shopping Centre in Tauranga bayfair.co.nz/google-street-view
The Palms in Shirley, Christchurch thepalms.co.nz/google-street-view

The maps can be accessed via both the Google Maps app and website, and via each centre’s website.

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