Auckland’s Britomart precinct has recently welcomed a Vodafone flagship store, equipped with the latest devices and a team of local advisors ready to greet customers.
Although the events of this year have lead many consumers to shop online, Vodafone’s chief consumer officer Carolyn Luey, says the company still sees an important role for physical retail stores. She says customers still appreciate a face-to-face conversation, especially when it comes to purchasing electronic devices or switching phone plans.
“We want to see how the handset feels in our hands, and talk to a trusted advisor about how it works,” says Luey.
“The location also means the store can showcase the power of the latest technology on Aotearoa’s largest 5G mobile network, demonstrating its benefits of faster speeds and lower latency to those considering purchasing the latest iPhone or 5G-capable Samsung devices.”
Vodafone’s Local Virtual Store has seen increased online traffic since launching, however Luey says having a great physical store is still very important. With workers returning to the city centre, Commercial Bay booming and the City Rail Link on the horizon, the Vodafone team look forward to serving thousands of people who visit Britomart each day.