The Warehouse is once again partnering with Women’s Refuge to accept much-needed gifts for Kiwi families affected by family violence.
‘Be the Joy’ launches in all stores across New Zealand this week, encouraging shoppers to donate new unwrapped gifts of their choice to their local Refuge. Last year’s initiative collected more than 13,000 gifts that were delivered to women and children in Women’s Refuge around the country.
Women’s Refuge chief executive, Dr Ang Jury, says New Zealand has one of the highest rates of family violence in the developed world. Nearly 5000 Kiwi women and children call on the help of the Women’s Refuge around Christmas time.
“We are so grateful to The Warehouse and their customers for making the holidays less stressful for the families we work with.
“It is our goal to provide a gift for every child engaged in Refuge services over the holiday period and it is a huge source of joy for our tamariki to know that Santa has not overlooked them while they are experiencing a difficult time.”
Gifts can be dropped off to any of The Warehouse’s stores nationwide, regardless of where the gifts have been purchased.
Chief sustainability officer, David Benattar, says the initiative between The Warehouse and Women’s Refuge aims to bring some joy to families who are facing very difficult situations over the festive season.
“We hope that any small act of giving will help women and children in situations with family violence feel supported and know that others are thinking of them,” says Benattar.
“Some of the items which are most useful and appreciated include toys, kids’ clothing and toiletries.”
The campaign will run in stores until December 17 2020.