Country Road’s flagship Newmarket store has won 3 Retail Excellence Design (RED) awards, announced by the Retail Interiors Association, further strengthening the brand’s position as a leader in sustainable store design.
Opening its doors in November 2019, the Newmarket store symbolises a new era of luxury, designed to enhance the customer experience at every touch point, while transforming recycled materials into stunning new store features. The store came after the launch of Country Road’s first 5 Star Green Star Design Review rated store in Australia.
The three RED awards the Newmarket space won were Inzide Sustainability, Fashion and Accessories, and the Gartshore Group VM & Styling Excellence award.
Country Road managing director, Elle Roseby, says the wins mark yet another milestone for the brand.
“We are so proud to have received 3 RED Awards recognising this beautiful flagship store – a space that represents our ongoing commitment to sustainable design – not only in fashion, but in the retail space too.
“We have now opened seven Country Road stores targeting a 5 Star Green Star Design Review rating since August 2019, and will continue to do so into the future – always challenging ourselves to be at the forefront of innovation in conscious design.”
Premium store fixtures found within the flagship’s interior have been made from multiple recycled materials. The carpet has been crafted from fishing nets, fitting room hooks have been made from revitalised ocean plastic, wall cladding from recycled paper, and luxurious wool wall hangings made from leftover yarn, just to name a few.
The design and development manager behind the Newmarket store’s incredible interior, Alicia Buffinton, says she feels humbled by the awards and congratulates everyone who was involved in bringing the store’s concept to life.
“I speak for my whole team when I say we are so proud and excited to be recognised for these awards, particularly as this location is our first within New Zealand to target the 5 Star Green Star Design Review rating.
“It’s a pleasure to represent a brand always challenging design concepts and striving for a more conscious design.”
Country Road has made several impressive steps towards sustainability in recent years, including its ‘Our World’ platform, dedicated to sharing the brands eco-journey, and ‘Our World Edit’, an online guide dedicated to highlighting the brand’s most conscious design practices.
As the sustainable fashion trend grows, Country Road will continue to design more 5 Star Green Star stores in years to come, which will be replicated by the design features and materials of the Newmarket store. The brand hopes its innovative retail space will encourage others to practice sustainability.