After what has been a difficult year for many, Scentre Group has recently released its official Christmas campaign in the hopes to lift spirits during the festive season.
‘The night (way) before Christmas’ will come to life at Westfield Living Centres across Australia and New Zealand, with Santa’s arrival occuring next week.
“We feel encouraged by the growth in consumer confidence as we adapt to a Covid-safe normal and are gearing up for a safe, easy, and festive Christmas this year,” says Scentre Group director, customer experience, Phil McAveety.
“Our customers are telling us Christmas will take on even greater importance, and we are looking forward to making Christmas magical at Westfield with every visit, from our Christmas campaign, our centre experience to our expansive retail offer.”
Westfield is the first choice, one-stop-shop destination for Christmas and it is important for Scentre Group to support retailers during this critical trading period.
42 Westfield centres will be decked out in Christmas decorations as part of the campaign, which will be showcased across TV advertisements, radio, Westfield SmartScreens, PR and social.
Scentre Group will launch the Christmas 2020 through Sibling Agency, the full-service agency offering established by WPP AUNZ dedicated to the Westfield brand.