A new charitable initiative is set to benefit the hundreds of thousands of Kiwis living with mental health conditions by improving access to support programmes.
Created by Feel Good with Flowers and the NZ Paeony Society, the Peonies with a Purpose campaign will see bouquets and bunches of peonies sold at participating retailers with $1 from each bunch donated to the foundation’s programmes. All proceeds will go towards the Mental Health Foundation of New Zealand to provide funding for mental health services and support for those who need it.
Chief executive of Mental Health Foundation NZ, Shaun Robinson, says Covid-19 has been a challenge for many Kiwis and the funding through this campaign will help support more than 437,000 Kiwis who access the services each year.
“The impact on the Mental Health Foundation has been like a seesaw, need has gone up and fundraising has gone down. We have worked extremely hard producing 19 additional resources relating to COVID-19 especially those in distress, and we have supported a national wellbeing campaign. At the same time, lockdown has reduced our ability to raise funds through events, so we are extremely grateful for those in the community who continue to find ways to give,” he says.
“Stress and anxiety are a normal response to such a big event and our resources can help guide people to better wellbeing or the service they require.”
Feel Good with Flowers marketing manager Rebecca Jones says peonies are the perfect choice for the chariatable campaign as they symbolise compassion.
“New Zealanders have faced navigating new financial, emotional and everyday challenges that have had a profound effect on our mental health and wellbeing.
“We feel so fortunate to work in an industry in which the products and services we provide bring such happiness to others. We wanted to pass that ‘feel-good factor’ on and provide additional support to a charity that makes a difference in improving our communities mental, emotional, and physical wellbeing,”
Academic research has shown that those exposed to natural settings like gardens, flowers, and green spaces can be beneficial both emotionally and mentally and have a positive impact on one’s wellbeing.
“Flowers spark such joy and we are incredibly blessed in New Zealand to grow and produce some of the best peonies in the world. We hope that funds raised in this campaign will help to brighten the lives of Kiwis who need it most,” says Jones.