HomeNEWSWorld-first AR technology encourages purchases of trampolines

World-first AR technology encourages purchases of trampolines

The world’s safest trampoline, Springfree Trampoline, has today launched a new global innovation, allowing customers to virtually place a trampoline in their backyard using their mobile device.

The augmented reality tool is a first of its kind for trampoline retailers across the world and aims to bring families’ imaginations to reality by accurately showing Springfree’s range of springless trampolines in even the smallest backyard spaces.

Partnering with specialist 3D and augmented reality agency Say Duck, who represent a large number of global brands like Bang & Olufsen and SMEG, General Manager for Springfree Trampoline, New Zealand, Megan McKenzie said the new technological advance comes from listening to their consumers.

“A question we frequently get asked by our customers is “Will it fit in my backyard?” or “How much space do I need?”, the AR/3D tool helps address this pain point and brings a Springfree Trampoline directly to them in the comfort of their home. Which given the current climate, is really important” says Ms McKenzie.

McKenzie continues to say that this was a natural step for Springfree – “Our brand is built on safety, innovation and fun – and what is more fun than giving our customers the opportunity to see a trampoline in their own backyards. This is especially true at a time where parents are looking for ways to keep their kids active and entertained at home.”

Globally, the business has experienced growth across key markets including Australia, New Zealand, the US, Canada and Europe. While many businesses dealt with delays in sourcing products due to recent global manufacturing disruptions, Springfree Trampoline was able to continue filling orders with its own managed factories. The business had end-to-end control over the supply chain and were able to continue manufacturing products, only with minor disruptions. The business adjusted its marketing strategy and ramped up customer service to meet the business demand.

To experience this new technology for yourself, visit: springfreetrampoline.co.nz.

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