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HomeTHE HOTTEST TOPICSConcept to closetAllbirds’ new apparel makes the consumer experience even better

Allbirds’ new apparel makes the consumer experience even better

Two years in the making, it’s been a unique challenge for Allbirds who today launched their TrinoXO™ tee, made out of their signature Trino yarn spun with chitosan (pronounced “kite-oh-san”), a naturally occurring fibre derived from crab shells. Never before has pure chitosan fibre been used at this kind of scale in apparel, although chitosan is the second most abundant biopolymer on earth.

Sourced from snow crabs caught in the Labrador Sea off the coast of Newfoundland, Canada, these shells would otherwise be discarded to waste. The result is an odour-reducing tee that keeps the wearer fresh, with a relaxed boxy fit, and a silky-smooth handfeel.

As well as being difficult to produce, the fibre was also expensive. Allbirds have again proven their commitment to persevering with sustainability, and the tees have a 20% lower carbon footprint than a standard polyester tee shirt. They’re Oeko-Tex 100 certified and are on track to be the first ever MSC-certified piece of apparel, a certification for Sustainable Fisheries.

Speaking of the material innovation, Jad Finck, VP of Innovation & Sustainability at Allbirds, says “We’ve always felt that the key to successful sustainable innovation is to unlock the no-compromise combination where the material is not only natural and renewable, but also makes the consumer experience even better.”

At the same time as the release of the tees, Allbirds puffers and knitwear have been released in the Northern Hemisphere, something New Zealand shoppers can get excited about for next winter.

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