Countdown has recently revealed a revamp to its Onecard loyalty programme that will be easier to understand and will provide 140,000 more cardholders the opportunity to earn food reward e-vouchers.
With around 1.7 million members, Onecard is one of New Zealand’s largest loyalty programmes. Previously providing one point for every whole $10 spent in one transaction, Onecard will now provide one point for every $1 spent at Countdown. Points will also accumulate over 12 months rather than the current six months.
Countdown’s acting managing director, Sally Copland, says the revamp aims to make Onecard much more simple and equal for all customers.
“Onecard is an incredibly popular loyalty programme and we’re really privileged that so many of our customers get involved and earn rewards for their loyal shopping with us. We wanted to make it easier to understand, but also help more Kiwis get genuine benefits from their Onecard.
“We also know that many of our elderly customers, smaller families, or one-person households have found it hard to earn rewards. From today, it’s one for one, and points earned won’t expire for 12 months, so our shoppers can accumulate points more easily and over a longer time period.”
Countdown has calculated that more than 140,000 customers haven’t previously received an e-voucher on the Onecard programme. With the changes made, these customers will now receive a reward each year.
The supermarket chain has also teamed up with Sesame Street’s Count von Count to help launch the new Onecard, alongside a “One for One” game which customers can play online to go into the draw to win more than $200,000 in bonus rewards.
No change will be made to Onecard fuel rewards.