HomeNEWSBeyond traditional retail: Commercial Bay welcomes new Spark store

Beyond traditional retail: Commercial Bay welcomes new Spark store

Commercial Bay has recently welcomed another exciting retail offering, Spark’s three-level flagship store. Designed to offer a broader retail experience, the 782sqm store will leave customers connected, educated, and inspired.

Designed by Warren and Mahoney, who also designed the Commercial Bay Precinct itself, each level of the store offers customers a chance to feel, touch and experience all the options available to them, from mobile phones to the best in digital security. Gareth Huston, who led the design of the store says this is exactly the type of retail destination Commercial Bay set out to attract.

“The design and aspiration of Commercial Bay was focused on redefining the traditional shopping mall, and we have worked closely with Spark to similarly reimagine the telco shopping experience. Spark is committed to connecting New Zealanders with the digital world; and wanted to create an immersive space that educates and provides tangible experiences for their customers,” says Huston.

On the ground floor, customers can find a pop-up events space where they are able to test drive the new F1 2020 game, as-well as dedicated areas that showcase all the devices one might need to stay connected while at home, work or while they’re out.

“We’ve created a unique environment that helps people to expand their digital connectivity, but also a place to drop by for a cup of coffee, connect to the internet and check emails. In partnership, we have designed a dynamic multi-level destination that is curated to embody energy and creativity.

“When customers visit us in store, they’re looking for more than what they can find online. They want advice and guidance and to experience the products on offer first-hand. We’ve designed this store to not only showcases a range of technologies, but also teach customers how to incorporate them into their lives.”

Spark’s flagship store has charging stations, the opportunity to personalise phone cases using an instore laser printer, a kid’s area, and even a coffee and consult bar. Additionally, the store has its own 5G network, giving customers the chance to experience the benefits of Spark’s 5G ahead of its launching in parts of Auckland later in October.

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