Joining the ever-growing plant-based market, Anchor has recently launched its first 100 percent kerbside recyclable bottle made entirely from sugarcane.
Landing across supermarket shelves on October 13, the Anchor Blue 2L is still filled with the same dairy milk from Fronterra, but now has joined the increasingly popular plant-based market with its new packaging material.
There has been a surge in the use of sugarcane by many retailers recently, as it is natural, renewable, and sustainably sourced and provides an alternative to bottles made from nonrenewable sources like fossil fuels.
The new anchor bottle will have an extremely low carbon footprint as sugarcane captures CO2 from the atmosphere as it grows. The sugarcane is made into plant-based HDPE plastic in Brazil, while the bottle itself is made right here in New Zealand.
Fonterra Brands New Zealand managing director, Brett Henshaw, says the new bottle is an option to make a change for good and will be well received by Kiwis as the demand for sustainable products grows.
“This plant-based milk bottle is an important component in Fonterra’s wider sustainability strategy. We have also committed to moving towards renewable energy in transport and manufacturing and finding ways to manage and reduce our emissions over the whole supply chain,” says Henshaw.
The new plant-based milk bottle will first be available in the North Island, with plans to expand distribution and product range following customer response. Anchor is set to launch 300,000 Blue 2L bottles per month.