Aiming to make the global chocolate industry entirely slave-free, Dutch impact company Tony’s Chocoloney has recently launched its delicious blocks in New Zealand.
Founded in 2005, the brand was created by three journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered the world’s largest chocolate companies were buying cocoa from plantations that used child labour and modern slavery. This realisation sparked the creation of Tony’s Chocoloney and the hope to encourage other companies to join the slave-free mission.
Ethical and unique, the brand shows that choclate can be made differently and still taste amazing. From fostering direct, long-term relationships with cocoa farmers in Ghana and Ivory Coast and working closely with partner Barry Callebaut, Tony’s process is entirley transparent and traceable from bean-to-bar.
Equally as commendable, Tony’s pays a higher price for Fair-trade cocoa beans, provides training in agriculture to increase productivity on farms and works alongside cooperatives where farmers are united and stand stronger together. One percent of the brand’s net revenue also goes to the Chocoloney Foundation, supporting projects to diminish modern slavery in the cocoa chain.
Locally, Tony’s Chocoloney is distributed to Auckland based couple Nick Brown and Becs Caughey from food and beverage company Cook and Nelson.
Brown says he is delighted to be able to share Tony’s Chocolonely’s vision for slave free chocolate in New Zealand.
“Tony’s Chocolonely exists to raise awareness of modern-slavery and through collective pressure affect positive change. That is something we are proud to be a part of.
“It helps that the chocolate itself is phenomenal, with an incredible consistency and lots of exciting flavour combinations and it’s a testament that in many of the countries Tony’s has launched it’s become a market leader.”
Fairtrade Australia and New Zealand CEO, Molly Harriss Olson, says now more than ever is the time for both companies and consumers to make bold choices that will better the world.
“Choosing Tony’s Chocolonely Fairtrade chocolate is an easy but important action shoppers can take right now to show their support for vulnerable cocoa farmers and a future where social justice is the norm.”
The delicious bars can be found in all good New World supermarkets and independent retailers nationwide.