The Warehouse has announced that it is working to combat period poverty in New Zealand through a number of customer-focused initiatives. It joins the efforts of other retailers working to reduce the stigma around periods and tackle period poverty in New Zealand, including Countdown and The Body Shop.
Chief Product Officer of The Warehouse Tania Benyon, says that “when we learned how widespread the issue of access to period products was, and that a large number of young people had missed school because they were struggling to access products, we wanted to help break down the barriers.”
Partnering with The Period Place, The Warehouse has launched donation boxes at ten of its stores across Auckland, Northland and Waikato, with plans to roll out the initiative to more stores in the coming year.
The retail giant has already introduced an affordable range of $1 period products where for every ten packs sold, one is donated through Women’s Refuge and The Period Place, to pass on to Kiwis in need. As a result of this product initiative, customers asked how they could also offer support, which is how the donation boxes came about.
Benyon says that The Warehouse will also be providing free period products in staff bathrooms in the respective ten stores.
The Warehouse will also house an educational hub on its website called the Period Portal, where customers can learn more about periods, period poverty in New Zealand and make a donation to help get period products and educational resources to Kiwis in need.
Collection boxes will be available in the following ten The Warehouse stores from today; Kaitaia and Kaikohe in Northland; Manukau, Clendon, Royal Oak and Lunn Ave in Auckland and Te Rapa, Hamilton, Cambridge and Morrinsville in Waikato.