Earlier this year Kowtow created a physical space in Smith & Caughey’s that celebrates the brand’s minimalist aesthetic and sustainable values.
The space was collaborated on with Rufus Knight of Knight Associates who also developed the identity for Kowtow’s flagship Wellington & Newmarket stores. Kowtow’s core values of sustainability are incorporated into the area, for example, sustainably sourced wood and Barber Osgerby Japanese made paper lanterns.
Founder of Kowtow Gosia Piatek explains how the thought-out space keeps the customer experience in mind, “Smith & Caughey’s carry most of our collection, so we needed to find a way to display our clothes that represented the minimalist aesthetic of our brand. We were adamant in offering the same experience you receive in our own stores, so we were sure to include notable accents echoed in our Wellington & Newmarket spaces”.
The retail space has been a long time coming, with Kowtow being in partnership with Smith & Caughey’s since 2013. Gosia says “we love that they are a heritage store in New Zealand and have been working in the fashion space for over 130 years. It’s special to be thriving as a business after so many decades and we hope we can learn from this”.
This article was originally published on good.net.nz.