Veganism in New Zealand is now twice as popular as it was just five years ago.
Google trends have shown clearly the rise in interest in veganism globally over the years. Of late, there have been many plant-based start ups, printed meat, cell culture technology & other innovations to bring vegan food to the masses.
Last year, New Zealand ranked 3rd in the world for global interest in veganism. And according to the New Zealand Vegan Society, you would be forgiven for thinking that the slip to 5th was people rushing back to eat meat – it simply reflects that Israel and Austria have overtaken NZ in the popularity stakes.
Within New Zealand itself, interest in veganism remains high as people find that meat and dairy alternatives are just as tasty.
It should also come as no surprise that the aftermath of the Covid pandemic has increased the popularity of veganism.
Studies show clear linkage between animal agriculture and pandemics, many slaughterhouses and butcheries have been affected and closed down all over the world due to the virus. Combine that with the ever foreboding climate change and the reasons for going vegan just keep increasing. And study after study shows that we must eat more plant-based in order to be sustainable.
Worldwide and in New Zealand vegan eateries have been able to thrive as people become more aware of how their food is produced. And cities in New Zealand where veganism is rising are Dunedin, Wellington, and Nelson, while it remains very strong in Christchurch and Auckland.
Global companies are offering vegan options than ever before, including fast food chains such as KFC, Burger King and Domino’s. And a rise in vegan products is not just limited to food retail and hospitality – it’s applicable to fashion and lifestyle too!