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HomeNEWSClever combo: Whittaker’s and Bundaberg launch ginger caramel bar

Clever combo: Whittaker’s and Bundaberg launch ginger caramel bar

When two iconic brands come together to blend their delicious best-selling products into one masterpiece, what can go wrong? Nothing. Whittaker’s and Australia’s Bundaberg Brewed Drinks have joined forces to launch the new limited edition Whittaker’s Brewed Ginger Caramel 250g block, and we are here for it!

Not only having produced a new chocolate flavour, the partnership also reflects the unity of the trans-Tasman relationship. The two family brands have demonstrated resilience in working together virtually during such challenging times.

So what can we expect in terms of taste? The exciting new chocolate block consists of Whittaker’s super smooth, 5 Roll Refined Creamy Milk chocolate with a velvety ginger caramel filling. Bundaberg’s iconic ginger brew can be tasted throughout, with Bundaberg suppling enough product to Whittaker’s to make up 335,600 bottles of Ginger Beer.

Whittaker’s co-chief officer, Holly Whittaker, says it was both brands’ strong focus towards quality that has made the partnership a worthy one.

“Whittaker’s is proud to use only the finest ingredients and make all of our chocolate at our one factory in Porirua, which enables us to control quality from roasting the cocoa beans ourselves to the finished products,” says Holly.

“Bundaberg Brewed Drinks’ similar approach in using locally grown ginger and even growing and harvesting some of its own ginger, sourcing only the best ingredients and making its products locally fits perfectly with our ethos.”

Bundaberg’s CEO, John Mclean, says the partnership is another milestone in Bundaberg’s history and is the first collaboration with another brand that will be distributed in supermarkets across Australia and New Zealand.

“Both family businesses have a long-standing commitment to excellence and are entrenched in the trans-Tasman way of life. It makes sense for Australia’s best soft-drink and New Zealand’s Most Trusted Brand to join forces, particularly during a time when consumers are looking for affordable ways to treat themselves,” says Mclean.

“We’re very proud to be a part of this collaboration. We hope this will encourage Aussies and Kiwis to get together with loved ones to share some special moments, great food and delicious brews – while socially distancing, of course.”

Although the idea was originally proposed in 2018, the critical six months of development and launch occurred during the challenging times of cover-19. Unable to sample products and review packaging, samples were sent across the Tasman and product development and campaign planning meetings were held on Zoom.

The campaign encourages friends and family on both sides of the Tasman to get together virtually and treat themselves to the delicious new creation.

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