Allbirds has collaborated with LA streetwear brand Chinatown Market and upcycling queen Nicole McLaughlin to produce five unique pieces for auction on 7 August in support of The Okra Project and the Sunrise Movement.
The Okra Project
The Okra Project is a collective that supports Black Trans people experiencing food insecurity by bringing them home cooked, healthy, and culturally specific meals and resources. The collective’s name stems from African ancestors who snuck okra onto captive ships to sustain themselves and plant okra in the new world. Black diasporic cooking traditions use the okra plant for its versatility and it is often associated with health, prosperity and community.
Members of the Sunrise Movement are climate activists who are working to stop climate change and elect leaders in the United States who stand up for the health and wellbeing of all people.
Auction entry is via the Chinatown Market website and costs USD$1.
Participants will be able to bid on the five bespoke pieces, which include a vest, chair, slides, and two purses.
The aim of the auction is to inspire young designers to challenge the parameters of their creative consciousness and the process taken to create an item, in order to design and make more sustainably.
Allbirds and Chinatown Market are also working on an IGTV series focused on sustainable design and DIY methods, allowing individuals to submit their projects for a chance to win a two week digital mentorship with the Allbirds and Chinatown Market teams. The winner will spend a week remotely with each company, learning about their materials, as well as from their sustainability and executive leadership teams.
Further auction details and time to come. Watch this space.