HelloFresh is set to become the first global carbon-neutral meal kit company thanks to an international sustainability initiative that is committing to offset 100 percent of its direct carbon emissions.
From its internal operations and offices to delivery and corporate travel, HelloFresh will offset carbon emissions by investing in several climate protection projects around the world.
Sustainability has always been a primary focus of HelloFresh. The company eliminates food waste, a major contribution to carbon emissions, and has recently begun rolling out more sustainable packaging.
In New Zealand, HelloFresh is partnering with Forest Regeneration, a project aiming to turn marginalised land into self-sustaining forests. The initiative will support the conversion of 70,000ha of land into forestry and help prevent 2 million tonnes of CO2 from being released into the atmosphere.
“The number of meals we put on New Zealand tables every week requires a disproportionately low amount of space and energy compared to traditional grocers and other meal providers. Given this inherent advantage in our model we see carbon offsetting as a natural next step,” says HelloFresh NZ CEO, Tom Rutledge.
“This year, we have made it a priority to continuously evaluate, measure, and reduce our carbon emissions. Our carbon offset program is another step up in our sustainability efforts. I am very happy with the progress we’re making towards becoming a more sustainable business and sustainable way of enjoying delicious home-cooked meals.”
In comparison to traditional food retailers, HelloFresh production facilities emit significantly less CO2 per dollar of revenue. Through their innovative planning software, HelloFresh also ships the food boxes in batches, which reduced the number of kilometres travelled.
“This carbon offset initiative is another important milestone towards carbon neutrality and perfectly complements our existing efforts towards becoming a more sustainable company,” says Rutledge.
Alongside the carbon offset initiative, the company has multiple other carbon reduction measures in place. These include turning the warehouses in HelloFresh’s International Segment to green energy, with the Auckland warehouse and office already moving to a 100 percent certified renewable energy supplier.