A new click to pay service by major card networks is encouraging shoppers to never abandon a cart, by now offering a fast, secure and easy way to save debit and credit card details online
The new digital terminal mirrors that of a brick and mortar store, where one button accepts all cards making it easy for consumers to finish the last parts of checkout.
The launch comes at a time where many retailers have found themselves relying on a solid online presence due to Covid-19 and the Lockdown.
More than 40 per cent of New Zealanders have made five or more online purchases in the past three months, yet 43 per cent have given up on an online purchase due to the amount of information required – representing lost sales for New Zealand businesses.
“As demand for convenient and secure commerce is prompting New Zealand businesses to digitise at speed, it is critical for businesses to offer an easy, smart and secure online checkout, replicating the seamless experience provided by contactless payments in store,” said Marty Kerr, Visa’s country manager for New Zealand and South Pacific.
“With click to pay, we are removing the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today’s digital-first world. We believe click to pay will result in reduced cart abandonment and increased customer satisfaction, helping New Zealand businesses to grow.”
Jamie Jermain, head of payments at The Warehouse Group welcomes click to pay as part of its evolving e-commerce offering. “The Warehouse Group has experienced a rapidly growing demand for online shopping solutions, spurred on by customers seeking out more click and collect and online delivery services that became both a necessity during lockdown and a popular option beyond,” said Mr Jermain.